The Changing Shape of Marketing Careers

  • Marketers remain consistently committed to building careers in marketing but job content and level of job challenge are key.


  • The role of CMO is increasingly the most senior marketing role before general management.

  • Work life balance remains an important driver of employee satisfaction, but less so in tough economic conditions. Flexible working in some form or another is increasingly normal.

  • Challenge and responsibility are rated above job security by many marketers but in return they seek high rewards.

  • In 2012/2013 new graduates have struggled to make their mark.The flow of graduates with marketing qualifications is increasing but quality of early training remains important.

  • Marketing salaries have held place with inflation but there is room for improvement in some sectors.

  • Some evidence that large blue chip companies are moving to more merit based salary structures.


  • In difficult economic times,  candidates are more interested in the guaranteed salary as opposed to the strength of the non-guaranteed benefits.




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