The Changing Role of Marketing

  • Increased specialisation in marketing roles in

                  - Brand Marketing
                  - Insight 
                  - Digital
                  - Retail marketing
                  - Relationship marketing
                  - Customer marketing 

  • Increasing globalisation and Europeanisation in control of brands and business.
  • Increasing consumer sophistication placing more demands on marketers ability, and many are specialising to attract higher than average wages.
  • Pace of technology driving change and innovation.
  • Constant challenge to assert Marketing as the leadership philosophy in a business.



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