Overall Trends in Marketing

  • Since the 2008 credit crunch the UK market has been challenging


  • UK Marketing departments have been subject to constant changes and restructures


  • Key drivers in change/restructure are cost and profit maximisation, local alignment versus global scale, customer versus consumer.


  •  A changing world leads to huge demand for resilient, high calibre marketers with cutting edge consumer lead, marketing capability.


  • Acute shortage of quality candidates at middle management level.


  • Strong levels of investment in marketing almost certain to return and confidence is returning slowly yet both employers and employees are still cautious.


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