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Web Analyst

Web Analyst

Web Analyst
Salary circa £50,000
Based West Sussex

The Digital Analyst is a new role to lead on defining how we implement web analytics across the estate to gather accurate and actionable data. The role will also own the ongoing optimisation of the web analytics infrastructure so as to continually enhance the user experience across our websites.

The Digital analyst is responsible for developing the strategic use of the customer database via delivery of reporting and insights. It helps deliver the customer vision by using data and appropriate statistical methodologies to:
  • Understand the brand customers, their engagement and behaviours
  • Identify key customers, why they are valuable, and support the customer acquisition and retention strategy 
  • Deliver analysis and insight which can help drive new/existing revenue streams 
  • Support decision making around customer communications, product development and digital advertising performance 
  • Provide evidence and insight to support Customer Strategy in refining the strategy, approach and objectives for the business going forward
Technical knowledge required: 
  • Google Analytics (ideally 360), Google BiqQuery & Google Data Studio
  • Key understanding of database querying languages (SQL Server & T-SQL) 
  • Experience automating & visualising reports using various data sources and tools (e.g. Google Data Studio, Tableau, Targit, Business Objects, Crystal Reports, etc.) 
  • Strong MS Excel skills (macros, data import from Analysis Services, linked worksheets/workbooks)