Trade Marketing Manager

Trade Marketing Manager

Trade Marketing Manager
Greater London - flexible working (min 2 days per week in office)

to £40,000 max
Our client is a leader in beauty and dermo-cosmetics and has a strong portfolio of brands both here in the UK and abroad.
The trade marketing manager will be responsible for developing and executing shopper marketing plans for key customers for the portfolio of brands. Supporting the Marketing and Commercial team, you will be instrumental in the development and execution of shopper marketing activations that drive sales and build loyalty amongst shoppers.

We are looking for an experienced trade marketing or shopper marketing executive who has relevant experience within the category and an understanding of the relevant retail channels for the key brands- including having had experience with Boots, Superdrug and smaller independent pharma channels.

As well as bricks and mortar you will be highly skilled in e-retail and ideally will have worked with relevant partners in the beauty space.

You will have strong creative and analytical skills, a true passion of the consumer and a proven ability in delivering results.
Key remit:

  • Understand brand and retailer objectives to define insight driven shopper marketing plans
  • Contribute to annual planning to build sales driving marketing programmes for key retailer
  • Oversee end to end multi-channel shopper marketing campaigns
  • Manage trade budgets and maximising return on investment
  • Manage the  eMerchandising of eRetailers and product/brand execution (including SEO
  • Collaborate with eKAM's to maximize go-to-market opportunities (eCRM, Digital Media with eRetailers)
  • Develop and manage creative process for assets across customers POS material and digital marketing campaigns 
  • Draft briefs for 3rd party agencies for creative and campaign development 
  • Track and report results of in-store and online marketing campaigns
  • Post analysis campaign reporting