Trade Marketing Manager

  • Sector: B&H FMCG
  • Contact: Clare Finkemeyer
  • Contact Email: clare@ballandhoolahan.co.uk
  • Location: London
  • Salary: £50000 - £60000 per annum
  • Expiry Date: 22 December 2021
  • Job Ref: BBBH188540_1636136160

Trade Marketing Manager/ Shopper activation Manager

Health/ Beauty/ Skincare / Hair care

A global health and beauty company are currently looking for an established Trade Marketing manager/Shopper Activation Manager to look after all online and offline trade marketing initiatives for 2 of their fabulous beauty brands.

Key remit:

  • Understand brands, company and retailer strategies / objectives to define insight-based shopper marketing programs that achieve customer, brand and company goals
  • Manage thought leadership projects to promote brands to key customers
  • Actively participate in annual planning to help build sales driving marketing programs for key retailers
  • Manage end to end omnichannel shopper marketing campaigns
  • Manage trade budgets and maximise ROI
  • In-store Activation and Assets development - Work with Trade Marketing Executive, Brand Managers, Key Account Managers, Category & Insight Shopper Manager to align objectives across all key stakeholders and to help identify shopper marketing programs that can be implemented at key accounts
  • Develop tailored plans to meet the needs of the individual channels, customers, and environments
  • Develop and manage creative process for assets across customers POS material and digital marketing campaigns ·
  • Develop and execute the local e-Trade marketing strategy for each key eRetailer to develop the brand's online presence
  • Be Responsible for the eMerchandising of eRetailers and product/brand execution (incl. SEO)
  • Collaborate with eKAMs in order to maximise go-to-market opportunities (eCRM, Digital Media with eRetailers…)
  • Track performances of various in store and online marketing campaigns.
  • Perform post-analytics on programs to understand ROI and improve efficiency