This Leading NDPB Sporting Organisation is looking for a talented and creative social media expert to join their award-winning team.
About Our Client Our client invests National Lottery money into growing the number of people doing grassroots sport and exercise; sustaining participation levels and helping more talented people from diverse backgrounds excel in sport. They create award winning, behaviour changing campaigns and activate thorough a unique sport and exercise distribution network - channels such as: National Governing Bodies (i.e. FA and LTA), County Sports Partnerships, Sports Clubs and Leisure Centres.
About the Role Reporting into the Strategic Marketing Director and managing 1 direct report, this is a critical new hire for the team and organisation, whose ultimate aim is to drive a sustainable attitude and behaviour change in the UK towards sport and physical activity. Here are some of the key responsibilities in this role:
Defining and leading out the social media content plan across all the social channels for this organisation in order to step change the growth in their online communities/follower and organic content/reach/engagement and executing the plans with excellence to deliver measurable results.
Being the social media expert up-skilling teams (both internally and sport/leisure partners externally) on best practice and how to use it most effectively
Effectively communicating the plans to internal and external customers in an attractive and timely manner to enrol support and ensure a quality delivery for campaigns and securing stakeholder internal alignment/approvals where necessary.
Leading quarterly social media reviews across all social channels, making recommendations for future strategies, content and partnerships.
Identifying and engage partners/influencers on future content collaborations.
Assessing organic social asset needs, and collaborating with the Strategic Lead for Branded Campaigns and creative agencies to develop organic social assets
Copywriting compelling and engaging content for both paid and organic campaigns (long and short form copy)
Working with the editorial team on wider campaigns on content needs, planning and co-ordination
Managing, coaching and developing the social media executive who will be responsible for:
nurturing the online community of nearly 800,000 women empathetically in responding to comments, stimulating conversations, identifying trends, topics and user-generated content that can be built into campaign plans.
managing the campaign website/app, analysing traffic and creating/commissioning/updating content including a blog where relevant.
You will have significant experience in developing cutting edge social strategy for campaigns that have delivered proven results
Audience focused and results driven social media expert – will have significantly grown social communities/followers via paid/organic and increased community content engagement
Experience of managing online communities sensitively and empathically
Dynamic creative thinker, creator and copy writer – developing content aligned with distinct tone of voice.
Passion for staying at the forefront of social, cultural and social tech trends.
Curiosity and desire to challenge status quo, think laterally and find new ways of doing things
Experience of working with external communications agencies, internal departments, partners and influencers – excellent collaboration/communication/influencing skills
You must be commercially strong and able to analyse and track the performance of campaigns – interpreting social media analytics and using social media listening tools
Have experience of using Photoshop or InDesign and a scheduling/reporting tool like Hootsuite
Have some basic website CMS experience
A team leader, who can think strategically, creatively and who has an entrepreneurial spirit (will roll up sleeves).
Line management desirable
You will be highly motivated by wanting to make a difference
It would be great if you have an interest in sport/exercise
Why go? This is a fantastic career development if you are into sport – The opportunity to network with some of the most high-profile organisations across the sector. A really rare opportunity to use your classic FMCG skills to make a difference. Lots of future career opportunity.
If this role sounds just like you, please get in touch.
** Please note that due to the high number of applicants we receive, we may not be able to respond to every application. If you don’t hear back from us within 3 days please assume that your application has been unsuccessful on this occasion. Please continue to visit our website and register for job alerts as new opportunities arise on a daily basis **