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Your next career move starts here.

Senior Online Conversion Executive

Well known British consumer brand is looking for a digitally savvy marketer.  The culture of the business is highly collaborative and supportive whilst being commercially focussed.  Understanding customers is the heart of everything they do and this is a key role within their marketing team.

The role:
  • Support the Senior Online Conversion Manager to plan and deliver strategic objectives and achieve conversion targets to improve onsite conversion rates across devices
  • Deliver weekly reports to highlight digital media channel performance and overall site performance against targets
  • Use a range of 3rd party tools (session data, heat maps, surveys etc) to deliver insights and recommendations to improving website performance and customer experience
  • Conduct A/B test plans, analyse results and suggest opportunities for improvement
  • Plan, scope and deliver digital creative/assets (via agency or internal resource)
  • Work collaboratively with a variety of internal departments (UX & Design, Digital Product, Operational teams etc) and external agencies
  • Share learning’s across the wider organisation and act as ambassador for customer centric, evidence-based testing
Skills & Experience:
  • Digital marketing and eCommerce experience
  • Comfortable using Google Analytics to answer business questions, generate reports and investigate site performance
  • Able to interpret and analyse reporting data to make good, data-driven decisions
  • Knowledge of website tracking and implementations
  • Ability to track and manage the delivery of multiple projects across multi-functional teams
  • An understanding of UX and CRO best practice and principles (desirable but not essential)
  • Ability to inspect HTML and tracking issues through the browser (desirable but not essential)
  • Ability to edit HTML and CCS (desirable but not essential)
  • Experienced stakeholder management