Senior Loyalty Insights Analyst

  • Sector: B&H Digital, B&H Professional Services
  • Contact: Danielle Lavin
  • Contact Email: danielle@ballandhoolahan.co.uk
  • Start Date: ASAP
  • Location: London
  • Salary: £45000.00 - £50000.00 per annum + bonus
  • Expiry Date: 01 December 2021
  • Job Ref: BBBH188229_1635788177
  • Senior Loyalty Insights Analyst
  • Financial Services/FinTech
  • up to £50k + bonus
  • London

Our client - a market leading payment platform, seeks a Senior Loyalty Insights Analyst to support their Loyalty Proposition team in the analysis and on-going management of their loyalty programmes. You will be helping to ensure a data driven, insight led approach is taken to identifying growth opportunities, increasing customer engagement and improving customer retention. Responsibilities will include:

  • Tracking and reporting on the ongoing management and overall health of the loyalty programme
  • Undertaking actionable data analysis
  • Collaborating with Customer Insights team to devise CRM strategies and event driven/tactical campaigns and ensure these work with all lifecycle communications and across all touch points
  • Utilise predictive modelling, machine learning and segmentation to develop multi-variate solutions to understand customer data
  • Help improve performance and maximise revenue/longevity/satisfaction of high value/VIP customer base
  • Stakeholder management

Technical Skills:

  • Ability to demonstrate the application of data insights into CRM strategy and influence key decision makers
  • Experience of working across different technologies/tools and able to work with large data sets
  • Hands on experience of writing complex queries in SQL
  • Advanced Excel skills
  • Experience of business intelligence and visualisation tools such as Tableau and OBI; and data mining tools like R, Python and SPSS Modeler

If you are an analyst who is passionate about maximising lifetime value for international customers, with experience of working on a loyalty programme or other customer engagement/lifecycle programme and you are looking to make a real business impact, then get in touch now!!