This creative, innovative and well-established consumer services brand is looking for an experienced Senior CRM Manager.
About the role This is an exciting opportunity for a CRM expert who can take ownership for developing and delivering a Retention Marketing Strategy. The company is currently going through a pivotal CRM transformation programme and they will be a core part of the team to ensure the smooth delivery of the programme.
You will be responsible for:
CRM marketing activity to drive engagement, retention and income
Managing creative partners
Maximise cross sell opportunities
Using customer insight and analytics
Manage and develop a team of three direct reports
About you, you will need:
Salesforce and CRM expertise, ideally Salesforce Marketing Cloud
Passion for CRM and driving retention
Previous management experience and an accomplished leader to motivate wider teams