One of the world leaders in skills development seeks a Senior Brand Manager to take on a role growing business initiatives across one of their key brands. As brand champion, you will be growing the impact, reach and financial performance of the portfolio within UK and international markets. Worked closely with key stakeholders, you will be tasked with ensuring that brand positioning is accurately delivered across all customer touch points that matter most in driving satisfaction and loyalty, and responsibilities will include:
Tracking competitor marketing activities and using consumer insights to create and manage customer strategies and go to market plans
Creating a network of internal contacts to ensure best practice across the group
Working with the communications team to develop strategies and plans to engage key stakeholders Ensuring the brand has a voice in the business planning process, and providing authoritative advice and guidance to colleagues on brand positioning
Ensuring a consistent and engaging tone of voice is achieved in all content
The successful candidate will be data driven, analytical, organised and adaptable and have a solid understanding of the B2B leadership management market.