The business is consumer-centric, very marketing led in their approach
This is one of the top brands in the portfolio- who is loved by consumers and bar tenders alike.
The business has the fast paced nature of a start-up; very entrepreneurial in feel and the ability to really get stuck in and make a difference.
The SBM will be responsible for developing and leading the integrated brand comms and media planning for the brand, creating inspiring briefs with clear objectives and making sure quality campaign delivery.
Commercially accountable- you will understand key business financial measures and how these are interpreted and used by the business
Key criteria and traits:
- Open and transparent
- Working collaboratively
- Taking initiative
- Relationship building and nurturing
- Experience in drinks/alcohol Brand Management (Local) experience