An exciting opportunity to develop new product opportunities for this well known and well loved alcohol brand.
Key remit: Customer insight - manage Qualitative and Quantitative inputs to educate decision making and brand and product strategy Manage the creation, development and launch of Products. Market insights and trends - to deliver new products. Analyse multiple sources to understand Market dynamics, product strategies, new product launches, Marketing executions and Competitor activity.
About you: NPD/ innovation roles in FMCG (as core role - not as part of broader Brand role) Product, Price, Place, Promotion and how the Marketing strategy will be delivered across these Drive the strategy behind product development, planning and launches. Experience in running a successful New Product Development process. Experience of launching new, successful products to market. Experience in running/commissioning/interpreting Qualitative and Quantitative Research.