One of the most well established names in the British entertainment and gaming industry seeks a Paid Media Executive to oversee the creation, execution and optimisation of ROI in Display, PPC and Paid Social marketing campaigns for their Digital brands.
Working closely with the Paid Media Manager to manage the execution of these marketing activities, the successful candidate will have the ability to build strong relationships and be able to share ideas and experience within a team, as well as working to their own initiative. Responsibilities will include:
Overseeing 3rd party relationships and liaising with internal teams to drive the paid media agenda in regards to web analytics, tagging, audience creation, player performance, predictive modelling and data layer requirements
Managing the end to end process of creation, execution and optimisation of campaigns including determining audience targeting, sourcing creative and AB variants and reporting
Managing cost control, ensuring campaigns meet CPA and revenue targets
Achieving acquisition, retention and repeat deposit targets
A background of working on digital campaign management within the gaming or entertainment sector would be a plus.