Interested in working in beauty? Experience managing websites? If so, read on!
Launched in 2006, our client is one of the UK's first medical spas and leading skin clinics, providing cutting edge, innovative face and body treatments, ranging from non-invasive and minimally invasive technologies right through to surgical options. Having won many industry and consumer awards over the years, the clinic group is continuously growing and we'll looking for a passionate Online Marketing Executive to join the marketing team.
This is a pivotal role in driving growth and is based in their offices in West Kensington. You will be part of the marketing team and will report directly to the Marketing Manager.
You will be responsible for all online channels (predominately website) and developing, managing and evaluating all platforms as well as content creation.
The key responsibilities of the role will be to:
Full management of website
Produce detailed website analytics, analysing elements such as landing page efficiency, dropout rates and customer journey
onthly reporting on all digital communications across all channels, using statistics to influence future digital activity
Brand guardian in terms of look and feel of online comms as well as tone of voice copy
Play a key role supporting the Marketing Manager covering a range of Digital Marketing activities
Create reports from data which lead to integral commercial decisions being influenced
Work closely with the Marketing Team to ensure all content is optimised effectively for organic search and advise of any significant changes in this area that will impact visibility and traffic to the website
Oversee PPC & SEO campaigns developed by agencies - this part can be taught, it's really the website stuff that's important in this role!
The successful candidate will:
Experience managing a commercial website is an absolute must!
Analytical and proactive approach to online marketing
Confident working with an external agency is a plus
Be a digital native with a strong experience in digital marketing channels, social media platforms and tools including digital content strategy, including analytics, editing, social media marketing, email, PPC, SEO is a plus!
Love creating inspiring written and video content to engage and inspire consumers
Have a working knowledge of SEO practices and how they impact content creation
Be confident working in a small team: adopt a flexible approach, are responsive to feedback
Be a self-starter and self-motivate
Understanding of google analytics
If you have website management experience but looking to grow into a broader digital marketing role, this could be an awesome opportunity for growth under a fantastic Marketing Manager.