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National Campaign Manager

  • Location

    UK

  • Sector:

    Retail and E-Commerce

  • Job type:

    Permanent

  • Contact:

    clare

  • Contact email:

    clare@ballandhoolahan.co.uk

  • Job ref:

    220803

  • Published:

    about 1 month ago

  • Expiry date:

    2018-05-17

  • Consultant:

    #

National Campaign Manager
London
to £45k

This is a newly created role within the marketing team of this well-loved restaurant chain.

  
You will be responsible for developing and implementing insight driven, industry defining, through-the-line national marketing campaigns to support brand and commercial objectives and keeping this brand top of mind for consumers.
  • Developing key campaigns through the year - briefing agency through to implementation in restaurants, including; Campaign strategy, channel planning and optimisation, creative development, print management, ATL, brand partnerships and experiential activation
  • Ongoing reporting and analysis and demonstrating ROI
  • Management of Campaign Critical Path
  • Lead cross-functional campaign meetings to ensure integration across all channels
  • Campaign implementation deck and support cascade to broader business
  • Manage Campaign A&P plus Print budgets – ensure all campaign projects are delivered against budget.
  
About you
  
You might come from a multi-site retail background, or perhaps are an FMCG marketer who is looking to move into a fast paced retail marketing role.
  
  • Proven experience of leading development and execution of through the line marketing campaigns
  • Experience and passion for working with Food and Beverage / Retail Industry
  • Passion for Food and Beverage
  • Proven track record of devising and executing creative ideas
  • Commercially savvy and results driven 
  • Critical thinking
  • Collaborative working
  • Project management
  • Stakeholder management
  • Excellent Communication skills
  • Budget management