This is a newly created role within the marketing team of this well-loved restaurant chain.
You will be responsible for developing and implementing insight driven, industry defining, through-the-line national marketing campaigns to support brand and commercial objectives and keeping this brand top of mind for consumers.
Developing key campaigns through the year - briefing agency through to implementation in restaurants, including; Campaign strategy, channel planning and optimisation, creative development, print management, ATL, brand partnerships and experiential activation
Ongoing reporting and analysis and demonstrating ROI
Management of Campaign Critical Path
Lead cross-functional campaign meetings to ensure integration across all channels
Campaign implementation deck and support cascade to broader business
Manage Campaign A&P plus Print budgets – ensure all campaign projects are delivered against budget.
You might come from a multi-site retail background, or perhaps are an FMCG marketer who is looking to move into a fast paced retail marketing role.
Proven experience of leading development and execution of through the line marketing campaigns
Experience and passion for working with Food and Beverage / Retail Industry
Passion for Food and Beverage
Proven track record of devising and executing creative ideas