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Marketing Manager (FTC)

Senior Marketing Manager
Salary - £40,000
Based West London

About the role

Your role as Senior Marketing Manager is to drive the brand and marketing strategy and develop and implement brand/marketing plans for this established hotel brand.
  
The ultimate objective is to develop strong brands that are attractive to guests and partners – and to drive top-line direct revenue thanks to strong brand awareness and preference.
  
You will be responsible for conceiving, developing and implementing the brand & marketing actions for the network in the UK & Ireland to drive key objectives:
  • Raise Awareness and change brand perceptions
  • Own the brand communications/brand plan
  • Drive profitable direct traffic through campaign planning, creative development, and effective media briefing/follow-up
  • Be the brand guardian/champion for brand network. You will be the go-to brand expert on DNA and specs
  • Own the brand experience and develop/improve product & service topics
  • Be the key relay between customers ‘expectations, hotels and brands requirements
  • Management of Senior Marketing Exec
Skills and experience
  • Experience in similar brand-led marketing role
  • Experience leading brand 360 plans spanning brand, Talent &Culture, IT and Operations,
  • Proven expertise in 360 brand/tactical campaign planning and delivery
  • Commercial acumen
  • Ability to manage multiple projects and ensure deadlines are met
  • Management of a member of staff
  • Agency management
  • Experience in franchise/partner models
  • Good influencing and negotiating skills
  • English speaker (but European languages a bonus)
  • Excellent communication skills and English copywriting is essential