About our client: One of Britain's leading luxury jewelers renowned for their imaginative, eclectic and amazingly crafted pieces.
About the role: Reporting into the MD, you'll be the most senior marketer within the team, responsible for the development of marketing campaigns and PR events to drive footfall into store. This is a varied marketing role suited to a competent marketer who can demonstrate their passion for luxury merchandise.
Create Marketing initiatives to increase footfall to the store
Demonstrate high levels of visual awareness in order to create and implement successful window, POS, advertising, catalogue and packaging
Develop the annual marketing plan in line with clearly defined targets and objectives and ensure effective delivery, allowing for adaptation in accordance with sales
Organise all company events including press events, launches and trade shows and, where appropriate, secure sponsorship.
Manage the initiation and development of all print materials including catalogues, postcards and other printed material
Ensure all communication is in line with Corporate Guidelines
Produce and communicate a Corporate Mission Statement
Hold monthly sales and Marketing team meetings
Responsible for the realisation of the creative elements of the website, blog, newsletters and social media
Manage the photography and uploading of website content.
Manage the email campaigns for the website
Drive customers to website and increase sales through online marketing
Ensure web content including blog and features is consistently interesting and reflects current and planned events and activity
Oversee product placement, planned editorial features and merchandise selected for press shoots