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Marketing Manager

Marketing Manager
Office and wfh (Herts) 
Competitive salary

The ideal candidate will be responsible for all things marketing - creating and executing marketing strategies across the full marketing mix, with a focus on digital.
    
This is an exciting opportunity for an experienced marketer who wants full autonomy of a role and a creative flair to make a difference.
  
Responsibilities:
  • Develop and execute marketing and brand strategy for the UK
  • Work closely with PR/Marketing Agencies to develop plans
  • You will have complete control over the budget and responsibility for UK product portfolio
  • Define and execute the marketing and communication activities according to marketing plan
  • Coordinate all marketing activities to generate leads
  • Collaborate with other teams to promote offerings
  • Inform clients and prospects of products and services through creative marketing strategies
  • Track performance of all marketing campaigns
  You'll be looking at:
  • Assortment and pricing strategy (develop and coordinate the ultimate UK range, setting pricing and taking into account competition and profitability)
  • Ensure that agreed projects and activities are planned and implemented
  • Understanding customer needs and trends in UK
  • Ensure that all measures taken for the brand are in line with the brand strategy and desired positioning.
  • Competitor overview total market (who/what/prices) and monitoring of market position.
  • Develop digital channels such as website, Twitter, LinkedIn, Youtube etc (incl. customer database, videos of installation and product benetifts etc)
  • Develop Media Plan
  • Develop Promotions and POS
  • Develop brochures and sales material (attend customer meetings for support when needed)