Marketing Manager
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Location
London & South East
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Sector:
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Job type:
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Contact:
Fiona
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Job ref:
226722
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Published:
about 3 years ago
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Expiry date:
2018-04-25
Salary - £58,000
Based North London
About our client:
Home to London's first and most successful designer outlet, a selection of hotels, luxury apartments and acres of public space, this major new creative district is becoming London's latest visitor destination.
About the role:
You'll be growing the brand profile as an exciting new creative district for London, delivering multi-channel campaigns and enlivenment programmes that drive awareness, visits and perception change.
Key Responsibilities:
- Campaign planning and delivery of multi-channel marketing and communication campaigns across all owned, earned and paid channels;
- Plan and implement influencer and media events including launches, press and FAM trips, activations and working with agencies
- Monitor and evaluate campaign performance (ROI, media and digital performance) to develop and set future campaign KPI's.
- Build and maintain strong relationships with local stakeholders
- Work with PR agency to run a programme of journalist, broadcast and influencer visits and proactively pitch key ideas to generate coverage
- Be the brand guardian, ensuring all brand visual identity is adhered to across all marketing collateral.
- Experience in planning and delivering integrated marketing campaigns across the full marketing mix including digital, print, social, PR and partnerships.
- An interest and experience in destination branding and place-making strategies through arts and culture
- Ability to communicate clearly and concisely and to adapt tone of voice according to channels and target audiences.
- Experience managing campaign and project budgets, including using financial systems
Salary - £58,000
Based North London