Marketing Manager Salary - £58,000 Based North London
About our client: Home to London's first and most successful designer outlet, a selection of hotels, luxury apartments and acres of public space, this major new creative district is becoming London's latest visitor destination.
About the role: You'll be growing the brand profile as an exciting new creative district for London, delivering multi-channel campaigns and enlivenment programmes that drive awareness, visits and perception change.
Key Responsibilities:
Campaign planning and delivery of multi-channel marketing and communication campaigns across all owned, earned and paid channels;
Plan and implement influencer and media events including launches, press and FAM trips, activations and working with agencies
Monitor and evaluate campaign performance (ROI, media and digital performance) to develop and set future campaign KPI's.
Build and maintain strong relationships with local stakeholders
Work with PR agency to run a programme of journalist, broadcast and influencer visits and proactively pitch key ideas to generate coverage
Be the brand guardian, ensuring all brand visual identity is adhered to across all marketing collateral.
About you:
Experience in planning and delivering integrated marketing campaigns across the full marketing mix including digital, print, social, PR and partnerships.
An interest and experience in destination branding and place-making strategies through arts and culture
Ability to communicate clearly and concisely and to adapt tone of voice according to channels and target audiences.
Experience managing campaign and project budgets, including using financial systems
Marketing Manager Salary - £58,000 Based North London