UK Marketing Manager, Central London, up to £70,000
About the company:
This is a luxury drinks company have a No.1 world selling spirit and a number of other world-famous brands in their collection. They are a friendly and high-performing bunch, with lots of industry knowledge between them and there is a real buzz and ambition within the business because of the potential to grow.
About the role: Reporting as no.2 to the Marketing Director, you will work on an exclusive portfolio of world-famous luxury spirits leading the marketing strategy and manage 2 high performing direct reports who have their own brand portfolios.
This is a brand new role, created as the company are fast growing and ambitious – it’s an exciting time to join and you will have plenty of opportunity to developing strategies and plans that will build the brands in the UK.
Lead and implement the portfolio strategy – balancing long-term equity vs. shorter term commercial objectives
Create and delivery game-changing brand and channel plans for the portfolio
Manage a budget
Support the Marketing Director and work in partnership with the global marketing team in the development of brand strategy
Manage and coach the 2 direct reports.
You will build best practice brand plans with the UK marketing team, including experiential, PR, digital and trade activation ensuring a connected consumer journey with relevant messaging at every consumer and shopper touchpoint.
Analyse performance of the UK business using internal and external data, recommending change or optimisation where required
You’ll be a drinks industry expert – good understanding of all channels and a passion for the sector.
You will be classically trained (but not boxy and over-processed in thinking) - happy to work in an entrepreneurial environment where you can handle ambiguity, roll up your sleeves, and be able to make decisions without a full set of data.
Experienced in launching and building brands, developing brand strategy and managing activation.
Experienced at working cross functionally, leading and influencing
Track record of senior stakeholder engagement
You'll be a sparky, energetic marketer with a creative flair for developing brands, with fantastic communication and influencing skills, who is organised and can stay calm under pressure.