London - 2 days office and 3 from home
Our client is a specialist Digital Integration Consultancy, working across Investment Banking, Retail, Public sector and Health-care.
The focus is on lead generation, B2B brand awareness and creative content generation through a number of channels.
The culture is friendly, supportive, they are in a growth phase so this is an exciting time to join the business.
If you have marketing experience within the B2B and tech sector this could be the role for you!
Build a marketing strategy and budget
Determine which organisations and people to target and develop the best comms for these
Keep on top of industry trends and employ initiative to help find new markets and differentiate the company
Develop and deliver integrated and engaging marketing campaigns
Identify and run summits/events to promote the company's branding
Promote the generation of new leads, meetings, and closed sales opportunities.
Identify opportunities / sources for lead generation - plus track costs of creating a lead from various demand generation programmes
Develop and manage personalised/ targeted email comms to clients and prospect
Manage google ad words and maximise SEO and report on performance
Demand generation initiatives, measurement and reporting
Identifying PR opportunities
Plan negotiate and organise marketing events and trade shows
Compile articles into a monthly newsletter / blogs
Develop new online marketing initiatives to promote and improve lead generation/ meetings. customer acquisition
Manage and maximise social media presence- Linkedin, Youtube