Marketing Executive

  • Sector: B&H Professional Services
  • Contact: Clare Finkemeyer
  • Contact Email: clare@ballandhoolahan.co.uk
  • Client: Ball and Hoolahan
  • Location: City of London
  • Salary: £35000 - £40000 per annum
  • Expiry Date: 16 May 2022
  • Job Ref: BBBH373493_1652098144

Marketing Executive

To £40,000

London - 2 days office and 3 from home

Our client is a specialist Digital Integration Consultancy, working across Investment Banking, Retail, Public sector and Health-care.

The focus is on lead generation, B2B brand awareness and creative content generation through a number of channels.

The culture is friendly, supportive, they are in a growth phase so this is an exciting time to join the business.

If you have marketing experience within the B2B and tech sector this could be the role for you!

Key remit:

Build a marketing strategy and budget

Determine which organisations and people to target and develop the best comms for these

Keep on top of industry trends and employ initiative to help find new markets and differentiate the company

Develop and deliver integrated and engaging marketing campaigns

Identify and run summits/events to promote the company's branding

Promote the generation of new leads, meetings, and closed sales opportunities.

Identify opportunities / sources for lead generation - plus track costs of creating a lead from various demand generation programmes

Develop and manage personalised/ targeted email comms to clients and prospect

Manage google ad words and maximise SEO and report on performance

Demand generation initiatives, measurement and reporting

Identifying PR opportunities

Plan negotiate and organise marketing events and trade shows

Compile articles into a monthly newsletter / blogs

Develop new online marketing initiatives to promote and improve lead generation/ meetings. customer acquisition

Website management

Manage and maximise social media presence- Linkedin, Youtube