Leading outdoor garden specialists with over 30 years’ experience. Operating in over 200 branches nationwide. Leading the development of using the very latest advancements in technology from around the world.
As Marketing Director, you'll take responsibility for the brand and the entire marketing strategy, including full P&L responsibility and growth objectives. Accountable for the businesses strategic plan implementation, working closely with executive management team.
Building on the success of marketing the business to date, you'll:
Build brand awareness via targeted marketing strategies and develop the brand appeal to access additional market sectors and work with the technical and executive team to expand the product line.
Drive improvement in the current customer journey and in the marketing and sales processes, increasing sales and marketing performance and increasing profit margins.
Improve the look and feel of current customer communications and focus on a digital customer journey.
This role requires an understanding and experience of working on full mix marketing campaigns with a big focus on digital.