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Marketing Controller- White Space Innovation

Marketing Controller- White Space Innovation

Marketing Controller- White Space Innovation
TO £85K

A key role for this FMCG client, you will identify, develop and deliver the  long range innovation programme, specifically around creating brand and/or technology led innovation initiatives sitting outside of the existing core categories and capabilities.

Reporting to the R&D Director you will   lead a multifunctional team, and be accountable for discovering, developing and unlocking insights to turn compelling ideas into reality resulting in significant value growth in existing and new markets.

Key remit:
New thinking and insights to unlock new markets and revenues over a 2-5 plan
Deliver brand new options to drive value and growth
Understand consumer and customer behaviour, tracking and staying ahead of market trends and R&D activity and unlocking usable insights to drive value 
Identify new testing and rapid ways of developing and proving propositions

Experience needed:
  • Senior FMCG leader - experience managing a team and engaging with external partners and internal stakeholders teams
  • Experience in Insights, Innovation and specifically White space innovation within an FMCG environment 
  • Proven success in bringing new concepts to life 
  • Conceptual creative thinker with a track record of creating great ideas that have driven real value 
  • Ability to translate high-potential emerging consumer needs into growth projects
  • Familiar with working within an innovation operating framework including test and learn