This role is a fabulous opportunity for a drinks marketer (soft drinks or alcohol) to own the marketing plan for the Middle East and African markets. You would be the point of contact for the local commercial team and distributors in markets in terms of marketing and brand support.
With responsibility for delivery of all brand activation activities within the territory, you will act as the key link between the global marketing team (brand design and brand strategy) and the local distributor teams.
Building and maintaining strong relationships across stakeholders in multiple markets is key to the role.
Define and implement the Middle East and Africa marketing plan
Drive Marketing Plan development with distributors
Manage the distributor marketing teams
Lead all cross-region marketing activation – including regional trade shows
Ensure the commercial teams are equipped with ‘best in class’ marketing & sales tools, such as sell-in decks, printed assets and samples
Support the commercial team with new product introductions, registrations, SKU set-up, etc. on portfolio projects / brands
Manages NPD project-based activities through the company-wide Stage Gate process
Analyses brand performance across the Middle East and Africa region
Manages and tracks brand A&P expenditure for the Middle East and Africa to optimize effectiveness of all trade activation & consumer facing spend
Solid experience in Brand Management and / or Customer Marketing and / or Marketing Activation within an FMCG and on-trade environment
Knowledge of the Arab culture and / or language highly desirable
Ability to travel approximately 15-20% of time in role across the Middle East
Significant knowledge of Middle east grocery retail channels
Ability to work closely with cross-functional teams (internal and external) to plan and execute the delivery of marketing activities
Experience in identifying local needs and adapting global assets to meet them
Experience of managing agencies and writing creative briefs
Proven track record of influencing across functions
Ability to build strong internal relationships and partnerships
Experienced in New Product Development process
Strong analytical skills and evidence/data-driven thinking
Up-to-date with latest trends and best practices in the drinks industry
If this role sounds just like you, please get in touch.
** Please note that due to the high number of applicants we receive, we may not be able to respond to every application. If you don’t hear back from us within 3 days please assume that your application has been unsuccessful on this occasion. Please continue to visit our website and register for job alerts as new opportunities arise daily **