almost 2 years ago
Junior Trade Marketing Manager
Working closely with sales and marketing teams and with the support of external agencies, this role is responsible for creating and executing trade initiatives to boost brand desirability, rate of sale and visibility for this well known luxury drinks brand.
Ideally you will be familiar with the likes of Waitrose and M&S and experience with some of the more premium accounts such as Selfridges and Harrods will be an added bonus!
You will be responsible for Project Managing and executing in store marketing campaigns, so ideally you have led cross-functional teams & third parties to deliver impactful and on-brand 360 plans.
Liaising with the sales, trade marketing and customers, you will address relevant strategic projects to work out solutions for better brand penetration and sales.
Constantly on the lookout for new trends and monitoring competitor activity, you will be comfortable making recommendations and working out how to best implement these across the retail channel.
Ideally you will have experience in FMCG, ideally for a drinks brand where you have had responsibility for off-trade and a strong knowledge of e-comm.