An international exhibition organizer seeks a Hosted Buyer Executive to support on the marketing of their portfolio of shows. Marketing the shows to key decision makers and securing meetings between exhibitors and high level visitors, success will be measured on;
- Increasing the numbers of visitors, exhibitors and subscriptions
- Building relationships with customers, suppliers and partner organisations
- The organisation of conferences and networking events
- Creating and implementing marketing plans for leading events and magazines.
- Assisting with the production of the direct mail campaign, including copy writing, briefing and liaising with designers and printers.
- Managing websites, content & imagery.
- Launching and managing social media campaigns.
- Carrying out market research and customer surveys to assess demand, brand positioning and awareness.
- Evaluating marketing campaigns to deliver a healthy ROI and CPV.