This Head of Marketing role reports directly into a Brand Director and manages a team of 3-4 direct reports. It is an extremely visible role within the Global business, covering the strategically important Gifting category, across all channels and all markets.
You will be in oversee the yearly marketing calendar – 18 months out – this will involve product development and big campaigns for important seasonal events such as Christmas and Ramadan as well as other key celebratory events.
Develop a clear optimisation strategy across all channels and markets, accelerating brand growth based on clear consumer insights and identifying drivers for growth
Drive and delivery the strategy for Gifting, NPD, Events and different gifting occasions.
Partnering with Category and Customer teams on brand planning – within the framework of category strategies and purpose – recommending marketing plan prioritisation
Presenting and getting approval on the strategy (including new gifting ideas, gifting activation, pricing) from senior management
Contribute to Pricing & Discount decisions balancing brand equity with delivery of annual sales and targets
Sharing information and best practice and following up the execution at market level
Partnering closely with the activation and communications teams
Lead and develop a team
Global or regional marketing experience with an interesting in gifting.
A creative marketer
Proven experience working on big ATL campaigns
Proven experience of working with insights teams and developing NPD
Beauty or skin care would be great, but our client will also consider other gifting category experience such as alcohol, chocolates, perfume, etc.
You will be used to working cross functionally and influencing senior management
Organised, good manner and great comms skills
If this role sounds just like you, please get in touch.
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