Head of Marketing
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Location
UK
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Sector:
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Job type:
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Contact:
Fiona
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Contact email:
fiona@ballandhoolahan.co.uk
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Job ref:
300659
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Published:
3 months ago
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Expiry date:
2018-12-17
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Consultant:
#
Salary circa £70,000
Reports into CEO
Based East London
About the client
This new hotel group is a fashionable, quirky and affordable set of hotels. They have rapid growth plans for the UK and European markets. Following a significant investment this hotel group is scaling up and showing no signs of slowing. A great time to join the team as you have the opportunity to make your mark. You'll need to be prepared to get stuck in as the environment is still in start-up phase. Looking for a fantastic all rounded marketer with a can do attitude, gravitas, think outside the box and build strong internal / external relationships.
About the role
The Head of Marketing is brand new role for the company, you will be responsible for creating and implementation of the marketing plan – specific to hotel country. This role will be working with a variety stakeholders internationally and local, key stakeholders include; agencies, senior management and hotel operational staff. This is a great opportunity to adapt and implement marketing strategies for multiple countries. Your duties would include:
- Starting point for all things marketing, getting job done, moving at a pace will be key job requirement
- In partnership with CEO and Chairman, develop marketing strategy and turn this into an actionable plan and ensure it is delivered on time and to budget
- Work alongside local teams and GM to bespoke a marketing plan for each property and delivers the core brand experience
- Drive footfall to our restaurants from our neighbours through a specific set of campaigns
- Manage agency relationships principally PR, Brand and Digital
- Keep a close eye on local execution and ensure it is on brand and on message (in all languages)
- Work with the revenue team to construct promotional calendar appropriate to their requirements and brand position
- Maintain a listing register that ensures all our digital territories are in tip top brand condition in partnership with the revenue team
- Background in hospitality is essential, you will ideally have experience opening up multiple sites and adapt marketing strategy accordingly
- Experience working within a hotel group or individual site where you understand the day to day operations, especially F&B
- Strong digital marketing skills, hands on experience working on multiple channels and campaigns
- Positive and can-do attitude, also the ability to maintain great relationships with international stakeholders
- You will have the perfect balance of creative and analytical skills, you won’t be afraid of creating brand experiences or analysis data
