Fantastic newly created role for a growing board games and card game company based in Surrey/ Hampshire.
Ideally you will come from a gaming/ entertainment background with significant expertise within traditional FMCG in a local (UK) senior role:
Lead and deliver the overall company branding and image. Work with external partners including the global team to oversee local adaptation and implementation of the marketing strategies for the UK’s top brands/products Identify opportunities for growth- including via comms and NPD Develop marketing plans (annual and longer term) Set and manage marketing budget Work with commercial team to maximise sales through improving consumer demand, retail placement and other initiatives
About you: You will be a senior marketing leader who has had significant experience managing teams and agencies within a games/ entertainment or FMCG environment Experience in bigger blue chips as well as more entrepreneurial environments Happy to be strategic, enjoy creative and financial accountability but happy to be hands on Successful role out of local (UK ) initiatives, strategies and NPD Proven success in improving consumer awareness, loyalty and consideration A genuine passion for games