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Head of Marketing

Head of Marketing

Head of Marketing
Hampshire/ Surrey

Fantastic newly created role for a growing board games and card game company based in Surrey/ Hampshire.
  
Ideally you will come from a gaming/ entertainment background with significant expertise within traditional FMCG in a local (UK) senior role:
  
Lead and deliver the overall company branding and image. 
Work with external partners including the global team to oversee local adaptation and implementation of the marketing strategies for the UK’s top brands/products
Identify opportunities for growth- including via comms and NPD 
Develop marketing plans (annual and longer term) 
Set and manage marketing budget
Work with commercial team to maximise sales through improving consumer demand, retail placement and other initiatives 
  
About you:
You will be a senior marketing leader who has had significant experience managing teams and agencies within a games/ entertainment or FMCG environment 
Experience in bigger blue chips as well as more entrepreneurial environments 
Happy to be strategic, enjoy creative and financial accountability but happy to be hands on 
Successful role out of local (UK ) initiatives, strategies and NPD 
Proven success in improving consumer awareness, loyalty and consideration
A genuine passion for games