Group Marketing Manager Salary circa £55,000 Based SW London
An exciting new role with a premium members' club offering exceptional health, spa, fitness and sport facilities, inspiring people of all ages to be healthy, feel good and enjoy life.
The role is a highly visible, creative and commercial. You should have experience in media campaign planning and agency management. Reporting into the CMO, you will be in daily dialogue with the clubs regional team.
You will single-handedly led the creation of TTL campaigns including channels such as Print, OOH, Display and TV or Cinema.
You will be responsible for designing and creating integrated campaign toolkits grounded in consumer insight for local adaptation.
You will manage the creative agency as well as copywriters, graphic designers including managing photoshoots.
You should be able to demonstrate 360 media planning experience
Along the more tactical Direct Response campaigns, you will
Create emotional brand campaigns toolkits, orchestrate the creation of local content and help shape the group creative direction.
Experience in campaign planning and creating channel/comms strategies as well as managing budgets will be key.