about 1 month ago
The focus of this role is to improve decisions around marketing communications by measuring the sales impact of advertising via a tailored internal tool. This tool is already embedded within the business so there is no methodology to develop. The role is about deployment of this tool to both local and global teams across all brands in 3 core segments. The tool triangulates sales with viewing data.
You would be translating research requirements from marketing and insights teams into briefs which are given to an internal team of analysts and then taking the results, translating them into actionable findings and an action plan which are then presented back out to the global business.
On top of this, you will be responsible for ensuring that all teams are aware of and use best practice tools and methodology across the creative and media space.
This role is based in Brussels because this is where the team of analysts sit with whom you will need to work with on a daily basis. 6 months or further down the line, this role could be based out of the UK, but would still require visits to head office every 2 weeks.
This is a fantastic opportunity if you are looking for an international career. The team in has a very international feel, and the role will require you to be travelling out to other global markets around 20% - 30% of the time.
You will have earned your insights expertise working client side in another FMCG business in a consumer research role and have a good understanding of what process is taken to create adverts from scratch, how media is bought, etc.
You need to be an extremely strong communicator, who has lots of confidence and gravitas to present the results of ATL campaigns back up to senior stakeholders (Global Brand Director level).
You need to have:
- A client-side consumer research role background (insights, marketing, some agency experience)
- A track record of deploying tools/methodologies in a commercial business environment
- Proven networking, communication and analytical skills
- Brilliant project management skills - you will be working on several projects simultaneously
- Experience of multi-country/cultural working environment.
If this sounds like you, please do get in touch.
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