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Global Digital Planning and Strategy Manager

Global Digital Planning and Strategy Manager

Our client is a well-known and well established business with a global portfolio of leading premium, consumer brands.  A collaborative and people-centric culture, a passionate,highly talented team, fully aligned on delivering the business vision.

Acting as an in-house digital consultant in the Global brand team, you will be responsible for developing the digital strategy for this portfolio of well-known consumer brands.

The role has a big emphasis on the Asian markets so previous experience of these markets is essential.  These could include, but not limited to, China, Taiwan and Korea.
  • Partnering with the e-Commerce team to support each other in the development of key brand needs in the digital space
  • Developing global tool kits and helping local markets to make these campaigns relevant and implement locally
  • Supporting brand teams in the identification of suitable agencies
  • Leading and managing agency partners and brand team to effectively communicate global strategy, taking account of  different local markets
  • Engage and advise the top markets on their activation plans to ensure effective and efficient campaigns deployment
  • Lead the collation of global post campaign analysis reporting relating to any media or digital activities. Analyse findings and extract learnings/insights/best practice.
  • Grow capability across the team, developing and delivering digitally related training
  • Supporting Communications Planning & Strategy on Thought Leadership projects relating to digital