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Email/CRM Marketing Manager

Email/CRM Marketing Manager

  • Location

    London & South East

  • Sector:

    Travel, Leisure and Hospitality

  • Job type:

    Permanent

  • Contact:

    Negah Amiri

  • Contact email:

    Negah@ballandhoolahan.co.uk

  • Contact phone:

    07713238319

  • Job ref:

    469798

  • Published:

    5 months ago

  • Expiry date:

    2019-08-11

Email/CRM Marketing Manager
 
A Global travel company based in South East London seeks a Email/CRM Marketing Manager to join their fast-growing team.

You’ll have
  • 4+ years email marketing experience (ideally B2C), including strategy development
  • Experience in creating email campaigns from concept through to copywriting and delivery, including testing & optimisation and reporting on results and demonstrating email campaign ROI
  • Experience creating and managing automated and triggered email journeys, with a drive to continuously improve engagement and retention rates via Salesforce Marketing Cloud
  • An understanding of customer segmentation and experience managing and analysing large quantities of customer data.
  • Experience working with global marketing teams across multiple regions, advising best practice and to develop Global marketing plans for sales, re-marketing, customer re-engagement and customer retention
  • A clear commercial focus and understanding of how email marketing fits into a broader marketing strategy
  • Understand global marketing consent rules across multiple regions and ensure compliance
  • Work closely within the brand and content marketing team to integrate marketing activity with email content plan
  • Work closely with the technology teams to integrate innovative solutions in email
Essential skills
  • Proven technical capability using Salesforce Sales and Marketing Cloud product suite and platform
  • Exceptional work ethic and ability to perform under pressure and meet deadlines, demonstrating clear enthusiasm towards your work
  • Strong analytical and reporting skills
  • Strong verbal & written communication skills & ability to liaise with stakeholders across multiple regions and time-zones
  • Strong attention to detail with excellent organisational and prioritisation skills
  • Curiosity and energy - ability to understand the customer's true pain points and apply our solutions creatively to establish a differentiated architecture and solution
  • Intermediate working knowledge of HTML and CSS
  • Ability to work independently and take ownership of email program (integrating with wider brand content marketing team) and manage a CRM/Email Marketing team of 4
  • Enjoy working in a young, dynamic & hard working team
Desirable skills
  • Experience in the travel industry