Our client is the UK's number one direct brand of vitamins and supplements. As a dominant player in an expanding market, they have been fantastically successful to date and there exists even greater opportunities for growth as a broader Health and Wellbeing marketplace emerges.
Our client's online business has reached a scale where it requires executive ownership of its eCommerce strategic vision and operational function. This role will be based in Guernsey (accomm and flights paid for) and some travel may be required. You will play a key role in the digital acquisition programmes and in improving yield via optimisation.
Develop and execute the eCommerce strategy. The primary measure of success will be website conversion, though other key areas will be proficiency in leading an Agile organization and development of a high quality multi-channel customer experience
Drive conversion improvements in usability fundamentals such as product and category page templates, cart, checkout, internal site search and navigation
Develop and execute plans to broaden geographic reach online, including work related to translation, currency and payment types
Play a leadership role in eCommerce budgeting and trading processes, working with finance to forecast investments, web sales and web metrics
Effectively communicate the eCommerce roadmap to the business.
You will have
In depth experience in an e-commerce marketing role at a managerial level
Experience as a DOER and manager for acquisition across key channels - paid, social, retargeting, desplay, affiliates, content.
Experience optimising conversion funnels, forms and landing pages
Thoroughly understands tracking and attribution
Experience within a product (rather than services) based industry
Our client is particularly proud of its friendly and informal atmosphere, whilst at the same time mixing this with a true ‘can do’ work ethic. If interested in finding out more - apply today!