My client is looking for an experienced marketer to lead their demand generation and digital marketing efforts. The role will be responsible for driving our digital customer acquisition and growth efforts by creating outbound strategies, launching and managing campaigns, optimising our owned assets, and using analytics to measure, refine and optimise our performance.
This protech company is on a mission to make the world's buildings smarter and better connected, enabling a more collaborative, innovative and dynamic future.
This is an exciting opportunity to have a significant impact at a fast-growing proptech company that is tackling some of the biggest issues facing real estate across a growing number of markets. You will build and optimise a scalable demand generation playbook to drive a pipeline of qualified leads and in close partnership with the Sales and CS teams, boost marketing-driven revenue for the business.
Build and manage an excellent team of outbound and inbound professionals to meet and exceed bold goals
Personalise content journeys and execute campaigns to increase market awareness, generate demand, accelerate pipeline, and grow sales
- Develop strategies for both acquiring and nurturing leads including email, SEO/SEM, paid social, media sponsorships, account-based marketing, and partner programs
Steer demand generation programs, including setting strategy, evaluating appropriate budgets, developing and running creative campaigns, measuring results, and optimising marketing mix
Continuously research, identify and test new strategies, tactics and technologies to accelerate growth, improve customer lifetime value, or reduce customer acquisition cost
Track, evaluate and present performance results and learnings
Partner with broader Marketing team to leverage branded assets to power client engagement and scale distribution efforts
Project manage individual digital initiatives as necessary to unify digital workstreams with other key stakeholders in the business
We'd love to meet someone who has:
7+ years of experience in a B2B company, ideally at a fast growing organisation.
Prior experiencing managing a demand gen or digital marketing team
Excellent understanding of Pardot and Salesforce.
Working knowledge of inbound marketing specifically email, SEO, SEM, programmatic media, etc.
Data savvy with a clear comprehension of modern marketing operations and advertising
Excellent project management skills and ability to build and improve processes
Ability to manage agency and contractor relationships
Outstanding writer and verbal communicator
Ability to thrive in a fast-paced work environment, readily adapting to continually changing priorities, nuanced feedback, and project timeframes
Team player who is willing to roll up their sleeves and get the job done
Demonstrated passion for driving big ideas through customer insights