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Digital/ CRM Manager

Digital/ CRM Manager

Digital and CRM Manager
Based in London
To £40,000
  
Newly created role in this fast growing multi-site leisure/ entertainment business.
  
Our client has a strong presence in the UK and also in international markets and has great growth plans to double the number of venues over the coming year.
This is a fast paced and buzzy environment and an opportunity for someone who wants to learn a lot, get stuck in and really make their mark.
  
The opportunities for digital are huge- so it really is up to this person to reshape the digital strategy, implement effective CRM system and be the go to digital person within the team.
  
You will have an entrepreneurial mind set, enjoy managing multiple projects and work in a super-fast paced environment.
  
Based in central London, the office culture is busy, fun, vibrant, social, collaborative.
  
About the role:
  
  • Support Marketing Director on strategic development of overall brand and campaigns
  • B2C marketing goals, strategies and tactics that deliver against the UK business objectives for consumer sales
  • Define approach to eCommerce, acquisition and retention to achieve KPIs and targets across all marketing channels (PPC, SEO, Paid Social and Email). 
  • Work with agency to optimise PPC, SEO and Paid Social using data-driven insight to drive ROI on CPA and conversion. 
  • Own the end to end CRM process for emails. In particular use the CRM system for segmentation, creating and delivering emails leading to an increase in customer base and online bookings
  • Introduce a robust ‘Test & Learn’ CRM plan
  • Use data to define the most effective segmentation model and progress current and future strategies to drive increased retention rates and LTV.
  • Identify new consumer revenue streams and develop new consumer product pipeline ideally with international roll-out potential – seeing them from concept through the stages of feasibility, development and launch
  • Manage Marketing Budget