Digital Performance Marketing Manager
Reports into Head of Digital
Salary £50,000 - £55,000
Based Greater London

An exciting opportunity to join one of the world's largest restaurant groups, recognised as a key market leader in terms of innovation and the talent they recruit and grow.

You'll be responsible for:

Driving broad, app and loyalty acquisition to hit our commercial objectives
Managing all digital performance channels, including paid Social (incl. FB, GCN, mobile, others) PPC, Affiliates networks.
Driving down efficient core cost metrics by implementing sophisticated optimisation strategies.
Innovate our emerging tech automation stack with new platforms for test
Overseeing the full digital campaign planning and analysis process with our wider team and agencies
Helping scope the ROI principles for digital media and make them organic within your reporting process
Ensuring campaign data tracking is setup correctly and new data additions are implemented by working with the product team and CRM Manager.
Assimilate and distribute information from analytics to ensure that the agencies are well informed of the background consumer behaviour
Accountable to the Head of Digital and work in collaboration with the CRM manager.

You will have:

Digital management experience within B2C campaign planning analysis
Agency management experience
Big budget responsibility