Digital Marketing Manager Health, fitness and lifestyle £40-45k A well-known and popular sporting event brand seeks a data driven Digital Marketing Manager to join their passionate and motivated team.
Reporting into the Marketing Director and working closely with the content creation team to ensure a holistic, full funnel and TTL approach to all communications, you will be an SEO and paid search expert who has an in depth knowledge of paid social platforms such as Facebook and Google Ads, programmatic display advertising and agency management.
This is a very technical role with a strong focus on reporting and analytics across the board, and responsibilities will include:
Driving the online performance marketing strategy
Leading the international SEO strategy
End to end delivery of all performance based and paid digital marketing activity to achieve financial and customer targets
New channel testing against best ROI outcome
Asset development and testing
Performance data reviewing and monitoring, and recommending adjustments
E-comm and website management in line with wider digital marketing activities
Full budget management
It is important that the successful candidate has a vested interest in the fitness, lifestyle or health sector, as this will translate into a passion for the brand.