Digital Marketing Manager Salary Circa £50,000 Based in West London
This established entertainment brand is looking for a dynamic Digital Marketing Manager to champion digital products and digital media for the brand within the UK&I. The Digital Marketing Manager will be accountable for the day to day maintenance and delivery of website, opp, email & social media channels to maximise their effectiveness and increase traffic, conversion and customer retention. They will work closely with the UK&I Head of Marketing and Group Brand Manager to ensure business brand guidelines are adhered to across all digital channels.
Oversee email campaigns implemented by the Digital Marketing Assistant, acting as an advisory and escalation point.
Support Assistant Digital Marketing Manager to deliver appropriate scale for content to support the UK&I email send ambition.
Deliver an annual plan and conduct quarterly reviews of all paid media activity with Group Digital Director & Group Digital Media Planner.
Conduct a monthly review of channel performance with the Group Digital Media Planner.
Brief the Group Digital Media Planner for Digital Paid Media campaigns as required.
Produce weekly KPI updates for product and digital marketing performance
Digital marketing and analytical experience gained within a fast moving customer facing business. Expert in Google Analytics and / or Adobe for Analytics with campaigns across PPC, Display, You Tube and Social.