Digital Marketing Manager

Digital Marketing Manager
Salary Circa £50,000
Based in West London

This established entertainment brand is looking for a dynamic Digital Marketing Manager to champion digital products and digital media for the brand within the UK&I. The Digital Marketing Manager will be accountable for the day to day maintenance and delivery of website, opp, email & social media channels to maximise their effectiveness and increase traffic, conversion and customer retention. They will work closely with the UK&I Head of Marketing and Group Brand Manager to ensure business brand guidelines are adhered to across all digital channels.

Responsibilities include:
  • Oversee email campaigns implemented by the Digital Marketing Assistant, acting as an advisory and escalation point.
  • Support Assistant Digital Marketing Manager to deliver appropriate scale for content to support the UK&I email send ambition.
  • Deliver an annual plan and conduct quarterly reviews of all paid media activity with Group Digital Director & Group Digital Media Planner.
  • Conduct a monthly review of channel performance with the Group Digital Media Planner.
  • Brief the Group Digital Media Planner for Digital Paid Media campaigns as required.
  • Produce weekly KPI updates for product and digital marketing performance
Digital marketing and analytical experience gained within a fast moving customer facing business.
Expert in Google Analytics and / or Adobe for Analytics with campaigns across PPC, Display, You Tube and Social.