Marketing and PR Manager Salary circa £50,000 Based central London Are you are a Marketing & Public Relations Manager with proven experience in both brand and digital marketing as well as communications and Public Relations.
You'll be responsible for devising & implementing creative & innovative consumer marketing and public relations strategies and action plan, driving new ideas to deliver successful outcomes & satisfy corporate objectives.
The ideal candidate will have experience in creating brand partnerships, working with third parties & influencers to extend the reach of the brand through consumer promotions, integrated marketing campaigns & public relations. Experience in working across disciplines, to create impactful creative campaigns, especially working with, or managing PR teams
Formulate and drive the organisation’s brand, digital, social and consumer PR strategy, continually looking for new opportunities to effectively target relevant consumer & media segments through the right media channels in order to drive brand awareness and ultimately visitation.
Plan, brief & manage agencies to deliver campaigns in line with organisational strategy, KPIs and budgets.
Manage the PR function, determining and providing strategic guidance, setting the team’s yearly KPIs, in line with overall strategy, ensuring full integration with marketing and trade activities.
Identify, drive and manage all brand partnerships – develop travel & non-travel strategic alliances to maximise coverage for the brand on partner channels, ensuring brand message is impactful and consistent.
Manage digital &social media and ensure all activity is in line with the brand objectives, narrative, tone of voice and overall creative tone to drive high quality engaged fan bases.
Work closely with the travel trade team (and external travel partners) & take the lead in the development of cross-department media and trade co-operative campaigns, including evaluating opportunities, creative production, digital tracking and integrated campaign delivery.