CRM UK lead for Global Player in food and drink. Use market insight to deliver customer engagement, drive consumption and retention for B2B business
Working closely with the UK marketing director and cross functional teams, you will deliver a strategic plan of marketing activities derived from analysing engagement and retention metrics with the goal of delivering increased consumption and optimising customer stock.
In this role you will develop good insights into what customer requirements are and create customer and segmented communication strategies and activities to meet business objectives.
You will use your strong numerical and analytical skills to mine insights from market research to understand growth drivers and to improve the customer experience.
Using knowledge gained through your previous experience working on multi-channel campaigns, you will look at the customer journey and identify communication opportunities at each point of the journey across all touchpoints (events, DM, email, website, webinars, for example).
Proven CRM professional with practical customer retention/engagement experience preferably in a B2B service lead environment.
Good knowledge of website customer journey, lifetime journey
The right balance of strategic thinking but able to roll up your sleeves – as this is a stand-alone role – no direct reports
Ideally experience of Salesforce.com or similar
Ability to work with a brief with limited guidance, under pressure and to short deadlines
Great stakeholder management skills – you will liaise with internal and external parties (marketing, sales, customer service, etc).
Commercial astute – able to prove the right or wrong way of doing things
Numerical literacy balanced with a creative mindset.
Methodical, analytical approach with a focus on the delivery of tangible results
Great project management skills to deliver projects on time, to scope and budget.
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