Our client is a British cosmetics, skin care and perfume company that was founded in the late 1970's.
You will design and run all analysis to produce customer behaviour insights; influence brand, customer and digital teams to drive consumer’s effective decision making, ensure on-going and improving success of the CRM programme, lead on developing a single customer view, and develop & test targeting best practise.
Develop, refine and implement consumer behaviour testing plan
Measure success of key business strategies in relation to customer behaviour and manage all ad hoc
Responsible for developing a single customer view through incorporating all data sets or working on
Develop best practices and manage quality of data
Ensure on-going and improving success of the CRM programme
Identify growth opportunities across the business through customer behaviour insight.
You will have
Knowledge of analytics & data management tools and practices
Experience providing analysis to drive business decisions.
Experience with influencing and educating stakeholders.
Relevant experience in the projections, delivery and analysis from CRM
Proven track record of driving business change through data
Knowledge of the cosmetic and retail industry is appreciated.