Our client believes in bringing the goodness back: good food, good quality, good company, and good times shared.
They're a market leading, and well-funded independent company with ambitious plans to expand. They are a direct to consumer health food business, delivering weekly to thousands of families across the UK. It’s a brilliant tine to join their business, with lots of opportunities for career growth.
The CRM Manager will own our digital CRM execution to drive engagement, retention and loyalty of our customer base. You are a data-driven marketer who understands how CRM can influence customer behaviour. Your most recent role will have been one with hands-on CRM campaign configuration using Salesforce Marketing Cloud, but you have many years of experience working with marketing automation tools at recognisable brands.
You will enjoy working in a fast-paced environment, be focused on delivering and able to report on the impact of your campaigns. You will deliver our 2018 strategic vision of moving to fully integrated marketing and be able to push the boundaries within a forward-thinking business. Responsibilities
Reporting into the Head of CRM and initially managing two direct reports, you will be responsible for:
Developing a comprehensive multi-channel CRM program to segment, retain and win back customers with personalised and targeted communication
Supporting the Head of CRM to build strategic plans optimising the customer journey across all touchpoints
Building and executing strategically aligned, integrated content and engagement programmes within our CRM tool (Salesforce Marketing Cloud)
Designing and executing personalised marketing campaigns that are integrated across all touch points
Expanding the use of Salesforce to ensure we are utilising all aspects of the technology to deliver leading customer engagement initiatives
Owning the customer data for the marketing team and implementing the documentation and processes to manage large-scale CRM programmes
Working closely with the Data team to ensure the necessary customer data is available to act on insight
Working closely with the Product team to manage the onsite customer experience and data flow
Working closely with the Analytics team measuring the effectiveness of all campaigns, constantly looking to improve ROI
Business to consumer CRM experience required
Recent experience on Salesforce Marketing Cloud with extensive hands-on experience of building campaigns using Journey Builder