CRM Manager

  • Sector: B&H Digital
  • Contact: Sarah Goodway
  • Contact Email:
  • Client: Ball and Hoolahan
  • Location: London
  • Salary: Up to £48000.00 per annum
  • Expiry Date: 03 November 2021
  • Job Ref: BBBH188254_1632134994

Customer Relationship Marketing Manager for exciting London destination

Our client is increasingly putting itself on the London map as a go-to destination. They are looking for a Customer Relationship Manager to take responsibility for developing B2C and B2B engagement programmes for their fast growing number of brands.


  • Lead multi-touchpoint, multi-channel fan engagement strategy across emails, website and social.
  • Oversee email from end to end: including targeting and segmentation, messaging, content and design, planning, localization, translation, build, execution and reporting.
  • Ensure customer data is collected/stored in compliance with legislation.
  • Oversee the introduction and ongoing management of CRM systems and structure, identity management and direct comms platforms.
  • Identify new customer segments to drive desired behaviour.
  • Optimise strategy effectiveness via test and learn; feeding all insights gained from the results analysis back in to create a continuous process of testing and refinement.
  • Deliver consistent channel growth and performance improvements against key metrics.
  • Drive ongoing operational efficiencies through process optimization, automation, and repeatable business rules.
  • Discover or develop new functionality and/or new tools that could elevate the innovation in our marketing and fan engagement!
  • Inform and evolve the direction of the CRM strategy.
  • Manage the day-to-day output and progress of the CRM Executive.
  • Team lead on overall CRM software - key developments and contract.

About you:

  • Demonstrable relevant experience in CRM.
  • Highly analytical / quantitative, data-based problem-solving skills.
  • Proven ability to manage high volumes of customer data in compliance with regional legislation.
  • Experience working in a multi-channel, multi-brand environment.
  • Proven ability to take ownership of all aspects of a campaign, from a conception to completion.
  • Experience of both project and people management

Based in London with flexible working. Paying circa £45k.