Our client is a Global player in drinks. Our Client is looking for a strong, commercial FMCG Brand Manager to join their well established and high performing UK team. This role is responsible for a brand that has performed particularly well and is a key growth lever for the business.
About the Role The role reports directly into a Marketing Manager
A Brand Manager with good a good level of FMCG experience already, this role will give you a high level of autonomy and ownership and a lot of exposure to the wider business. It is an exciting time to team and this brand gets a lot of focus, resource and investment. You will get involved in some of the company’s biggest ATL campaigns with significant spend, innovation and a good level of strategic planning as you will be responsible for shaping and owning the UK vision for future growth - defining the market opportunities and setting out a roadmap and framework to drive future growth. You can really own your brand plans end to end from ideation to in-store execution.
Full brand ownership - Portfolio management to drive growth
Deliver the annual plan and the annual budget.
To monitor and analyse market, brand and competitor performance/activity and proactively recommend changes to the annual plan.
Strategic brand planning.
Defining in market growth opportunities working with insights and customer teams using a consumer and shopper insight led strategy.
NPD development - working with internal and external teams to bring this to market, delivering BTL communications and owning its performance in market and the P&L.
To work with the Marketing Manager to develop and implement brand collateral for big seasonal campaigns.
Working with agencies to activate annual plans (ATL, experiential, PR)
To lead cross-functional teams (commercial & operational), providing vision and direction to ensure the effective delivery of agreed brand activities and programmes.
To manage brand expenditure to maximise value and ROI for the organisation and its shareholders.
FMCG background – branded commercial experience.
Confident and commercial – you need to have had experience in managing commercial brand performance and understanding brand P&Ls and managing budgets.
Experience in creating and applying consumer, shopper and category insights into brand strategy and actionable plans.
Strong record or cross-functional project management and delivery.
You must have gravitas to work with senior stakeholders and business partners – a strong influencer with good relationship skills.
About our client Our client has a great portfolio of leading brands across multiple markets, many in #1 or leading market positions.
The company loves to stretch themselves and bring fresh perspectives that will challenge the conventional way of doing things. It makes this an inspiring environment, but not an intimidating one. You will have access to a whole host of training and development programmes.
Our client also understands the importance of having a good work-life balance and offers flexible working practices. If you are passionate about consumers and FMCG brands and love being the voice of the consumer, this should tick all the boxes for you.
Come and join a team of diverse, forward-thinking people who constantly strive to deliver beyond expectations.
UK Brand Manager, Soft Drinks - £40-45,000
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