Great opportunity to work with a well known Consumer brand leader. They have some well known and well-loved OTC brands in their portfolio, so a great opportunity to make your make your mark on some household name brands.
12 MONTH mat cover role.
Define and develop strategies to maximise brand potential
Execute promotional campaigns across the full marketing mix.
Full budget responsibilities for maximising promotional campaigns
Lead preparation of the brand plan, update and work with cross functional teams
You will need OTC or FMCG experience, be very commercial (understand a P&L),
Track record of launching into the UK market,
Previous development and execution of ATL and BTL.
Work closely with Trade/Sales teams on sell in and presentations to Retailers
DIGITAL – able to create social media strategy and campaigns