Opportunity to work with a Global leader in Healthcare and be able to work in a more entrepreneurial part of the business leading the launch of new consumer brand.
The role:
Define and develop strategies to maximise brand potential
Execute promotional campaigns across the full marketing mix.
Full budgetary responsibilities for ensuring promotional campaigns are within agreed spending limits.
Liaising closely with all relevant brand team members
Lead preparation of the brand plan, update and work with cross functional teams
Forecast demand to a high level of accuracy
About you:
You will need FMCG experience, be very commercial (understand a P&L),
Trace record of launching into the UK market,
Previous development and execution of ATL and BTL.
Work closely with Trade/Sales teams on sell in and presentations to Retailers
DIGITAL – able to create social media strategy and campaigns
Lead and manage agencies
An understanding of Food regulations and Food labelling would be beneficial