Fantastic Brand Manager supporting the SBM/ MM across all marketing activities, including BTL, digital, social, ATL (including TV).
This toy company has a number of brands in their portfolio. You will also have ownership for some of your own brands and be responsible for delivering key brands within the UK portfolio from conception through to launch, developing and implementing marketing campaigns as well as financial accountability.
About the role:
Brand analysis and reporting
Selecting SKU’s for the local markets, deciding which brands fit the market/retailer
Brand Activation - responsibility for ATL and BTL communications
ATL- including managing TVC development/ edits
Assist with A&P plan, manage agencies and advertising budgets
Working with Sales teams on Sell in decks, POS development, In store pricing and promotion
Digital Marketing activity
Social Media – content creation and calendar of activity ownership
Work on Licensing activity
Work with key retailers- including Asda, Tesco, Argos
About you:
You will have previous experience of another consumer brand
Ideally at ABM level and looking for a step up
Can demonstrate ownership of own projects and be able to work in a small team
Curious and creative- love spotting new trends and coming up with engaging marketing plans
Very organised, able to build project timelines and manage projects to time and budget