Brand Manager

  • Sector: B&H FMCG
  • Contact: Sarah Goodway
  • Contact Email: sarah@ballandhoolahan.co.uk
  • Location: London
  • Salary: Up to £45000.00 per annum
  • Expiry Date: 16 May 2022
  • Job Ref: BBBH373422_1652093114

BEAUTY FMCG * BRAND MANAGER *

Based central London with hybrid working

Rare opportunity to join this fast-growing, leading beauty brand. You will have 360 brand management responsibilities, the chance to work on a fun and playful brand as well as the opportunity to develop within an established marketing team and marketing led company.

BRAND STRATEGY

Input to the development of creative strategic brand plans:

· Deep understanding of consumer habits & practices and needs and generate strong insights.

· Assist in market trend analysis giving guidance for tomorrow's agenda for the company.

BRAND OPERATIONS

Keeping the brands on track:

· Monitor brand performance focusing on volume, sales value and gross profit on internal accounts and market share and rate of sale externally.

· Understand and manage the impact of decisions and actions on brand profitability

NEW PRODUCT DEVELOPMENT

Creating tomorrow's winning products:

· Work with the NPD and the R&D teams do develop and maintain the innovation.

· Effectively collaborate with a cross-functional team to bring these innovations to life, timely and successfully passing them through an internal approval process.

· Organise and manage consumer testing of both new products and new communications.

BRAND COMMUNICATION AND IN MARKET ACTIVATION

Driving demand and engaging consumers at point of sale:

· Work with the Group Marketing Manager to develop powerful communications, across all disciplines, that deliver short term targets and long-term brand building.

· Work closely with the agencies to create communications ideas that drive the desired brand objectives founded on key consumer insights.

· Manage marketing and communication agencies on a day to day basis

· Work closely with Sales and Customer Marketing to drive synergy across all channels to maximise ROI and ensure timely communication to customers.

TEAM

· Work with Group Marketing Manager to set own individual development plan, regularly review own performance and progress with Line Management.

· Contribute with brand performance updates and any key learnings to team meetings and be a trusted partner to Sales

EXPERIENCE REQUIRED:

· Solid marketing experience with FMCG and beauty brands

· Experience in helping create strong A&P programmes across ATL, BTL and digital/social.

· Excellent communication and presentation skills.

· Strong analytical skills - financial and market research/data.

Circa £45k

Please get in touch .